How to Work With Meta Andromeda (Not Against It)

How to Work With Meta Andromeda (Not Against It)

The solution is not resisting automation.

It’s designing campaigns in a way that feeds the system correctly while protecting against volatility.

When Andromeda works, it works exceptionally well — but only when the surrounding structure is designed for it.

Structural Framework: Signal Consolidation

The Goal

Stop fragmenting data. Give the system enough signal density to learn.

Fragmentation reduces clarity.
Consolidation creates understanding.

The Framework: 1 CBO · 1 Ad Set · Broad

• Campaign: One CBO for all prospecting
• Ad Set: One single ad set
• Targeting: Broad only
• Exclusions: Minimal (for example, recent purchasers)

This structure maximizes signal concentration while minimizing artificial constraints.

Why It Works

In Andromeda, creative is the targeting.

If your ad shows:

• A dog → the system finds dog owners
• A home loan → the system finds in-market borrowers

The model infers intent directly from creative and engagement signals.

Key insight:
Manual targeting restricts learning instead of improving it.

The more you simplify structure, the more freedom the system has to learn correctly.

Testing Framework: The 3 : 2 : 2 Method

The Goal

Force the system to reveal the strongest creative signals — quickly and cleanly.

Testing under Andromeda is not about finding “what works.”
It’s about discovering which signals the system amplifies.

The Setup (Per Test)

Run Dynamic Creative Testing or Flexible Ads with:

• 3 creatives: Distinct visual concepts
• 2 primary texts: Different angles
• 2 headlines: Different hooks

This creates 12 combinations inside a single test environment.

The Rules

• Run the test as a separate ABO campaign
• Let it run for 48–72 hours
• Spend up to approximately 2–3× target CPA
• Do not optimize early

Early interference distorts results and hides true signal strength.

The Outcome

The system will naturally allocate the majority of spend to one winning combination.

That specific Post ID is what should be scaled — not the test itself.

Key insight:
Scale proven signals, not experiments.

Psychological Framework: P.D.A. (Persona · Desire · Awareness)

The Goal

Prevent ad fatigue by diversifying meaning, not just visuals.

Under Andromeda, repeating the same message eventually collapses performance — even if the creative looks “new.”

Why PDA Matters

Andromeda penalizes accounts that recycle identical psychological signals.

True diversity comes from changing who the message speaks to, not how it looks.

P — Persona

• Busy parent
• Tech-savvy user
• Price-sensitive buyer

D — Desire

• Save money
• Save time
• Gain status

A — Awareness

• Problem-aware
• Solution-aware
• Brand-aware

Each PDA combination unlocks a new pocket of users.

Together, they create genuine signal diversity — preventing CPM inflation while extending creative longevity.

In Andromeda, psychological variation is what keeps learning alive.